PURE Resorts

PURE Resort Serfaus

Coming soon: PURE Resort Serfaus

PURE Resorts Austria combines the unique location of Serfaus with the luxury and excellent hotel service of the PURE resorts. PURE Resort Serfaus is being developed in the centre of the quiet and picturesque village. Look forward to a hotel resort with wellness, fitness, restaurant, bar, and outstanding service.

PURE Resorts Austria places great value in high-quality materials, sustainability, and longevity. The rooms and suites will be equipped with luxurious furniture, while timeless, warm, and natural materials adorn the interior design of the resort.

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Or learn more about Serfaus and the region!

First impression of the new project "PURE Resort Serfaus"


Learn more about Serfaus

What makes the destination Serfaus so unique? Next to its excellent skiing opportunities in winter, and hiking and biking paradiese in summer, it is the only ski area with an underground railway! It is the second smallest underground railway in the world and a symbol for the inventiveness of Serfaus. The small village builds an interconnected ski area with Fiss and Ladis and is a popular destination especially for families from Germany and the Netherlands. 

In Winter, 214 kilometres of perfectly groomed slopes are waiting for you and your family. Want to have some fun off the pistes? Enjoy a winter hike through the winter wonderland, go tobogganing or try the latest fun winter sports: Skifox, Snake Gliss and Snowscooter!

Not only in winter is Serfaus worth a visit though. Try out the Serfauser Sauser in summer, for example, where you can whizz through the mountains on a special zipwire. Take in the beautiful mountain panorama while hiking or biking. With more than 2,000 hours of sun per year, the high-plateau of Serfaus-Fiss-Ladis is an El Dorado for people seeking an active holiday with lots of adventures for the whole family.

After an active day in the region, experience the culinary joys of Serfaus-Fiss-Ladis. From traditional Tyrolean cuisine to international dishes, in the mountain villages of Serfaus, Fiss and Ladis you can taste it all. Magical moments await you on the panorama sun decks and the cosy mountain restaurants. What a treat for the palate!


Quick facts about Serfaus

  • Located at 1.429 m in Oberinnental, Tyrol
  • Hidden skiing gem
  • Interconnected ski area of Serfaus, Fiss and Ladis
  • Only ski area with an underground railway

Winter Highlights Serfaus-Fiss-Ladis


Discover our other PURE resorts

Our PURE resorts offer you a unique combination of luxury apartments & chalets with hotel services, as well as suites, hotelrooms and high-class facilities. All resorts can be found in prime locations in the Austrian Alps, surrounded by diverse skiing areas and breath-taking panoramic views. You will always recieve a warm welcome and personal service in one of our award-winning resorts!


© Pictures Serfaus-Fiss-Ladis Marketing GmbH, Andreas Kirschner